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Words and Actions

Nov 13, 2020

From Steve Jobs strutting the stage at Apple to that hairdresser with the quirky name on your local high street: in this episode, we start a new mini-series on the language of entrepreneurship. We look at intrapreneurs, social entrepreneurs and mumpreneurs, talk to an entrepreneur with a background in linguistics and analyse how language is used in a business plan. Whether you’re thinking of starting your own business, want to help people do so or can look back on years of running your own company — this episode is for you.

Visit our website for a full transcript and further references:

We begin the first episode of the new mini-series on
the language of entrepreneurship by discussing associations with, and definitions of, entrepreneurs. Bernard quotes one definition from Investopedia, a website for investors:

We then go on to talk about local businesses and what
they call themselves. Bernard mentions various
categorisations of entrepreneurs and how one
type may not regard the other as a “real” entrepreneur.

One category of entrepreneur is the ‘mumpreneur’. For
academic work on mumpreneurs, and female entrepreneurs more widely, see:

Surangi, H. A.
K. N. S., & Ranwala, R. S. (2018). A discourse analysis of research texts on mumpreneurs.
Kelaniya Journal of Management,
7(1), 1-12.

Ahl, H. (2006). Why research on women entrepreneurs
needs new directions. Entrepreneurship
Theory and Practice, 30(5), 595-621.

& McAdam,
(2013), Gender and entrepreneurship: Advancing debate and challenging myths; exploring the mystery of the under‐performing female entrepreneur.
Journal of Entrepreneurial Behavior & Research,
19(1), 114-124.

We continue the first part of the episode by talking about the value set on entrepreneurial thinking and attitudes, especially at universities. Veronika mentions examples from the hosts’ employers:

University of Ghent (Bernard): Centre for Student Entrepreneurship,

Aston University (Erika): Start-up support for graduate

Lancaster University (Veronika): Entrepreneurs in Residence,

During the interview with Munene Khoza, Veronika mentions an interview study she did with language professionals. Here’s the reference:

Koller, V. (2017).
Language awareness and language workers. Language
Awareness, 27(1-2),

The business plan we analyse in the final part of the episode, and other examples, can be found at

See you again for the next part of the mini-series on the language of entrepreneurship!